Oil in the Blood – Promo Short
A feature film documentary charting the rapidly growing global subculture movement of custom bike building.
The last two years have witnessed an explosion in motorcycle culture. A generation no longer forced into study under the auspice of a guaranteed rosy future were effectively set free to create, make and build their way out of economic turmoil, creating custom motorcycles unlike those ever seen before.
What began as swell soon gathered momentum, carrying with it a virtual portfolio of exemplary craftsmanship previously unseen by the masses. The scene is counter-cultural, championed by many as a rejection of the big corporations. Through nostalgia tinted spectacles, it looks to the romance of motorcycling as a visceral, tactile pursuit, where bikers get their hands dirty, maintain and tune their own bikes, and need to have skills to ride a bike. This has grown as a grass-roots movement driven by people rather than corporations.
Where will it go? Have we witnessed its glory days, will it become like punk, a weak parody of itself rinsed for every last penny? Or will it develop as a resilient and sustainable movement that sits at the cutting edge of mainstream motorcycle culture, exerting a measured and appropriate influence that ensures the future of the motorcycle industry?
Oil In The Blood will ask these questions to those drive the culture – the builders, the riders, the artists, the photographers, the curators; the people who make the scene. It will explore the rich historical traditions that have collided and combined to create the phenomena, navigate the current creative landscape, and question what the future holds…
Directed by: Gareth Maxwell Roberts